So to do some research on this i went over to PayPerPost.com (not going to give them a link) and opened an account ($50 min) and created a ad to be posted. That was 3 days ago and it still has not been aproved as of the writing of this post. I also opened an account as a bloger to see what they pay out and how hard it is to get paid and to get the work. The bloger account is not active yet either.

So here is what i found:

Ad opportunities can have and set requirements like a minimum Pagerank that your blog has to meet. Also they may have an alexa requirement. Ads can set the level of these and they do. Currently there are on 155 Ad opportunities available and not many of them are available to a PR 3 blog. The minimum that you are going to pay for a post with a link is $5 plus the PayPerPost fee. For $50 that means you are going to get 6 post with about $4.50 left over in your account. I wounder what happens to that left over money?компютриSo what so bad about this? I don’t think it is the end of blog credability but I think its just a passing fad. Look you can go to Google Blog Search and search for relevent blogs to your subject and write a comment on 10 blogs an hour and get those links for free. Why pay for them.So the Short Bus SEO rule is don’t pay for what you can get for free.

First is pages focused on the main subject. My pages are focused on the keyword that i want to rank for and there for i do. Because of that and some good links i now sit in the #2 position in the SERP for my main keyword. This has brought a number of goodies. More natural links because other sites will like to the top couple of sites more often than a site on page 2 of the SERP.

Second i was recently reviewed and added to DMOZ. This had a unexpected result. What i didn’t understand is that there are a lot of Scraper sites out there that take the DMOZ results and add them to their sites. So I have found links to my site on a lot of these type of sites. I do get some traffice from DMOZ but i have yet to see any traffic from any of the scraper sites that have my link on them.

The addition of my site in DMOZ is most likely what moved me from #4 in the SERP to #3. This then brough me more natural links which then moved me up to #2 which again brought more natural links.

The same might be said for Yahoo Directory also if you want to pay for the listing.

So if you havent submited your site to DMOZ you need to put it on your list of things to do. I can directly relate my increase in traffic over the last three months to this. When i say increase in traffic i mean it has doubled twice over the last three months and is still growing. It could not have happened at a better time

The last 2 days the traffic to the site doubled and I had no clue as to why till I talked to my wife last night. I made a comment that the site had doubled in traffic and that I wasn’t sure why. She got this look on her like a cat that was hiding a mouse and promptly told me that she knew something that I didn’t. I hate that. Any way she proceeded to tell me that Rachel Ray had show on of all things “Gumbo”.  I went back and looked at my stats and sure enough starting at about that time the traffic started to roll in. This is one of the Best examples that I have seen of offsite events effecting traffic.

So make a list of known events and make sure that you have content and keywords that reflect these so when these type of things happen that you are set to take advantage of them.

Here is the way it breaks down for last year.

For Positions ranking from 1 - 10, the % of clicks for:

Rank 1: 42%
Rank 2: 12%
Rank 3: 9%
Rank4: 6%
Rank5: 5%
Rank6: 4%
Rank7: 3%
Rank 8: 3%
Rank 9: 3%
Rank 10: 3%

Yes i know it does not add up to 100% that is because i rounded the numbers and the rest of the clicks go to the lower level pages.

Now look at your visits per day for you keyword and figure out what your current percentage is and then what it could be by being number 1.

The other thing that i recomend is to get the free version

of Web CEO. I used it on my first couple of sites and it servered me well. I ran the page optimization check on all of my pages and followed its advice. Those pages are all ranked well. After you do it a couple of times you will see a pattern and learn to fix them as you create new pages. Most of the items in the check list are vaildated in Web CEO

1.     Key Words
2.     Page File Name includes keyword
3.     <title>TAG includes keyword
4.     Descrition TAG includes keyword
5.     First H1 Tag is keyword
6.     At least 1 link anchor text includes keyword
7.     Key word close to beginning of the <body>tag
8.     Key word in body of content
9.     Key word near end of Content
10.   Content at least 250 words long.
11.   Graphics have Alt=keywords
12.   Original Content
13.   Use full outbound links
14.   Link to internal pages with text link in content.
15.   Validate all links are good
16.   No hidden text. i.e white text on white background.
17.   Inbound Links Get some.
18.   Update Site map

11 Quick Tips To Drive More Return Traffic To Your Business Website  

by: Christoph Puetz

Sometimes you need a kick start to get of the ground when promoting your new business website. Use these 11 tips to get started. A combination of several tips will most likely guarantee return visitors on your website. Return visitors most likely mean more sales.

Content is King, Basic Keyword Research, Basic Page Optimization I think that covers his first tip. This tip is for the long run meaning you want your site to grow in organic links and popularity.

1. Build a solid business foundation before starting. Create a business plan (this should be document revisited every quarter), marketing plan, client profile, and a site map for your web site.

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