I’m going to keep this simple and will get more complicated in later posts. There are a few basic and simple things that you can do to help the Spiders and Bots Crawl your site and get the best information from it.

These are the areas I’m going to talk about in this session:

<title> tag
<Keyword> tag
<Description> tag
<h1> tag
alt text

<TITLE>
The <title> tag should include your keyword or keywords that your are optimizing for. I was lisenting to a pod cast the other day by a very good SEO and he suggest that if your keywords are “Pink Hats” and “Blue Hats” that your title tag look like this:

<title>Pink Hats | Blue Hats</title>

the reason is if the surfer typed in Pink Hats then the title is an exact match. Also the Search Engine see’s a relevant keyword in the title so the page must be about “Pink Hats” and “Blue Hats”
 If you choose not to do it this way then make sure that you don’t include any Stop words in the title like: is, a, no, the, at these word are very common and the search engine filters them out.

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