The following is a list of 18 key things that i check for each page i add to my websites. Now there are some other things that i do but its more of a web design issue like no java menus. Bots can’t read java and there for can not navigate your site. If you do have neato java menus make sure that you have a strait link menu in the footer and a site map.
The other thing that i recomend is to get the free version
of Web CEO. I used it on my first couple of sites and it servered me well. I ran the page optimization check on all of my pages and followed its advice. Those pages are all ranked well. After you do it a couple of times you will see a pattern and learn to fix them as you create new pages. Most of the items in the check list are vaildated in Web CEO
1. Key Words
2. Page File Name includes keyword
3. <title>TAG includes keyword
4. Descrition TAG includes keyword
5. First H1 Tag is keyword
6. At least 1 link anchor text includes keyword
7. Key word close to beginning of the <body>tag
8. Key word in body of content
9. Key word near end of Content
10. Content at least 250 words long.
11. Graphics have Alt=keywords
12. Original Content
13. Use full outbound links
14. Link to internal pages with text link in content.
15. Validate all links are good
16. No hidden text. i.e white text on white background.
17. Inbound Links Get some.
18. Update Site map
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