If you want to know how link bait works Go and check out this post on Jim Boykin’s Blog.
This is a classic way to generate links he just got one from me.

Now this brings up a good point in that when your new to SEO and your reading the blogs they don’t always come right out and say “Step 1. Click here. Step 2 Type this in” You have to look at what is being done as well as what is being said.